The Writer's Process is a 2017 Readers' Favorite Gold Medal Winner and a Foreword INDIES Book of the Year Silver Award winner.
Anne Janzer is an award-winning author on a mission to help writers communicate more effectively. As a professional writer and marketer, she has worked with more than 100 technology companies. She is the author of The Writer's Process, The Workplace Writer's Process, Subscription Marketing, and Writing to Be Understood.
Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.
Have you changed your marketing practices to thrive in this new reality?
Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success.
This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of businesses adopting or transitioning to a subscription-based model.
Revised and expanded to reflect the growing Subscription Economy
This completely revised, expanded edition includes:Updated research and case studies reflecting the rapid growth of subscription-based businessesReal-world examples of effective value nurturing strategiesA new chapter on the risks and challenges of subscription marketing
If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.
The War of Art identifies the enemy that every one of us must face,
outlines a battle plan to conquer this internal foe, then pinpoints just
how to achieve the greatest success.
The War of Art emphasizes the resolve needed to recognize and
overcome the obstacles of ambition and then effectively shows how to
reach the highest level of creative discipline.
Think of it as tough love . . . for yourself.
If writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully.
This book covers the business communication skills no one teaches you in writing class:How to collaborate effectively with stakeholders or subject matter expertsWhy the style guide is your friend, and how to create one for your businessThe most efficient way to approach revisionHow to set up your projects to sail through reviews and approvals
The Workplace Writer's Process is filled with actionable advice that you can use immediately to finish more projects in less time and create content that fuels your career success.
The Artist’s Way is the seminal book on the subject of creativity. An international bestseller, millions of readers have found it to be an invaluable guide to living the artist’s life. Still as vital today—or perhaps even more so—than it was when it was first published twenty five years ago, it is a powerfully provocative and inspiring work. Julia Cameron reflects upon the impact of The Artist’s Way and shares additional insights into the creative process that she has gained. Updated and expanded, this anniversary edition reframes The Artist’s Way for today's creatives.