The Indian Media Business: Edition 4

SAGE Publishing India
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The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India—print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business.

The outstanding feature of the fourth edition is a new chapter on digital media—arguably, the first ever look at digital media from a comprehensive business perspective. This looks at everything from history to business dynamics and the major issues digital media faces in India.

This edition tackles regulation with more detail than any of the previous ones. There is one large case study on the quality of regulation in India and several caselets such as the ones on copyright law, defamation law and how it works for social media.

This edition also contains more caselets than the previous editions. There are caselets on the changes in readership methodology, on the trouble with news broadcasting and on the rising power of Hindi newspapers and the impact of digital on both print and TV among others.
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About the author

Vanita Kohli-Khandekar is a media specialist and writer. She has been tracking the Indian media and entertainment business for over a decade.

Currently she is a columnist and writer for Business Standard and Mid-Day. Her earlier stints include one at Businessworld and Ernst & Young. A Cambridge University fellow (2000), Vanita teaches at some of the top communication schools in India.

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Additional Information

Publisher
SAGE Publishing India
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Published on
Aug 30, 2013
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Pages
484
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ISBN
9788132118015
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Language
English
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Genres
Business & Economics / General
Business & Economics / Management
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Content Protection
This content is DRM protected.
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Available on Android devices
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• More than 500 appearances on national bestseller lists

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• Won 12 book awards

• Translated into 35 languages

• Voted Top 100 Business Book of All Time on Goodreads

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