Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.
In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:The people—the individuals launching and leading the venture and outside parties providing key services or important resourcesThe opportunity—what the business will sell and to whom, and whether the venture can grow and how fastThe context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fateRisk and reward—what can go wrong and right, and how the entrepreneurial team will respond
Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.