Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.
In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:The people—the individuals launching and leading the venture and outside parties providing key services or important resourcesThe opportunity—what the business will sell and to whom, and whether the venture can grow and how fastThe context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fateRisk and reward—what can go wrong and right, and how the entrepreneurial team will respond
Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.
Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.
Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you:Win over tough crowdsOrganize a coherent narrativeCreate powerful messages and visualsConnect with and engage your audienceShow people why your ideas matter to themStrike the right tone, in any situation