This book debunks several major myths about the real estate sales industry that have been deep-rooted in society for many decades. The most obvious of these is that real estate agents sell homes. This is simply not true.
There is a process or recipe that results in the successful sale of any home and this process doesn’t care who follows it. It also doesn’t care how much someone pays to have this process work for them. It is far better to trust this process than to trust any real estate agent.
The book aims to save people from making one of the most expensive mistakes in their lives, which is to sell with a real estate agent. It shows people how they can walk away from the sale of their home with tens of thousands of dollars more than they could with the traditional way of selling.