Just Enough Research 2024

Erika Hall

Oct 2024 · Mule Books

About this ebook

Most design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn’t asking or answering the right questions. 

Just Enough Research is here to help. 

Whether you’re just starting out in your design career, in the middle of a whole mess of product decisions, or trying to help your colleagues get over their fear of admitting ignorance, there is something in this book for you. 

If you are a research specialist, this will help you, and help everyone you work with better appreciate what you do.

Just Enough Research has remained a popular handbook for over a decade, outlasting several technology hype cycles. It’s brief. It’s practical. It’s got jokes. 

About the author

Erika Hall is the co-founder of Mule Design Studio and the author of Just Enough Research and Conversational Design. She has been a design consultant since the late twentieth century, specializing in helping clients ask the hard questions and work better together to find the answers. Erika speaks and writes about topics that challenge the conventional wisdom of the field to encourage designers to think more deeply about the implications of their work. She likes dogs and bicycles.

Kio Stark is the author of the novel Follow Me Down, the independent learning handbook Don’t Go Back to School, and When Strangers Meet. She writes, teaches, and speaks around the world about stranger interactions, independent learning, and relational technology.