For Dummies: Edition 2

John Wiley & Sons

So you have something to sell or you work for a business using, but you’re not quite sure how to maximize your profits with it? Never fear! for Dummies shows you the quick-and-easy way to start selling your product or service online without the confusion or fuss.

With an emphasis on customer relationship management, this hands-on guide helps you manage accounts, market your products, and improve service. Whether you’re a salesperson, channel manager, marketing mogul, customer rep, or executive, you’ll find secrets here for making your job easier, your day more productive, and your business more successful. This second edition has been revised to include’s latest product and feature offerings as of the Summer 2006 release, giving you the tools you need to:

  • Build a product catalog
  • Manage price books
  • Calculating and customizing forecasts
  • Drive demand up with campaigns
  • Stimulate sales effectiveness with documents
  • Deliver excellent service
  • Analyze data with reports
  • Verify your company profile
  • Add users to salesforce
  • Customize your page and search layout
  • Extend your usage of Salesforce beyond CRM

This guide makes suggestions on how to dive more productivity and improve communication with standard templates from the Dummies Web site. With this book you’ll get up to speed fast and manage your business information more effectively with today!

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About the author

Tom Wong is Senior Director, Customer Marketing Programs at and a leading authority on CRM applications.

Liz Kao is a Certified Consultant.

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Additional Information

John Wiley & Sons
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Published on
Dec 13, 2006
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Computers / Enterprise Applications / General
Computers / Software Development & Engineering / General
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Content Protection
This content is DRM protected.
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Reading information

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Liz Kao
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