Business Innovation For Dummies

For Dummies

Discover how to access your creative power to boost your success in business

Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.

Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.

  • Advice on how to apply creativity to the workplace
  • Ideas for spicing up presentations
  • Shows you how innovation leads to more productive business

Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!

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About the author

Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.
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Additional Information

Publisher
For Dummies
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Published on
May 5, 2010
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Pages
388
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ISBN
9780470649107
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Language
English
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Genres
Business & Economics / New Business Enterprises
Political Science / Public Affairs & Administration
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Content Protection
This content is DRM protected.
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Reading information

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Alexander Hiam
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