Public Relations For Dummies: Edition 2

Sold by John Wiley & Sons
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Proven techniques that maximize media exposure for your business


A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
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About the author

Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. Bob Bly and Ilise Benun are both New York communications professionals.

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Additional Information

Publisher
John Wiley & Sons
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Published on
Mar 3, 2011
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Pages
384
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ISBN
9781118052792
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Language
English
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Genres
Business & Economics / Public Relations
Political Science / Public Affairs & Administration
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eric Yaverbaum
Compiled in “real time” as one family went through the college search. Life’s Little College Admission Insights best selling author and his college bound daughter have compiled an easy to read, ingest and act on “insider” best in class tips to help make the college search easier right from the beginning! The book is intended to be a “jump starter” for collegiate research and to be used before you ever pick up one of the many wonderful, yet sometimes overwhelming college directories and guides on the market today. Top experts across the country were interviewed and have given many wise and different opinions on what’s important from their own first hand experience advising hundreds of thousands of students in their careers. After a rigorous search and selection process, professional advisors and counselors were asked the same questions including the one college tip that nobody ever seems to know about; the first piece of advice top counselors give their own children; the one piece of advice they have given that’s worked best; what students have to do differently today from even a year ago; and to add a little education to the process for college bound students, advice with an SAT word in it! Eric and Cole Yaverbaum have also given a look into their own thought process during the search and include invaluable informational resources including where to look for financial aid, a detailed timeline for when to do what, test preparation information, athletics and even the sample essay Cole used on her applications to get into college. While many adults look back on their college years as the best time of their life, nobody ever seems to say the same about the college application and selection process. Life’s Little College Admission Insights makes the search process as enjoyable and easy as possible from day one. Enjoy the search!
Eric Yaverbaum
Compiled in “real time” as one family went through the college search. Life’s Little College Admission Insights best selling author and his college bound daughter have compiled an easy to read, ingest and act on “insider” best in class tips to help make the college search easier right from the beginning! The book is intended to be a “jump starter” for collegiate research and to be used before you ever pick up one of the many wonderful, yet sometimes overwhelming college directories and guides on the market today. Top experts across the country were interviewed and have given many wise and different opinions on what’s important from their own first hand experience advising hundreds of thousands of students in their careers. After a rigorous search and selection process, professional advisors and counselors were asked the same questions including the one college tip that nobody ever seems to know about; the first piece of advice top counselors give their own children; the one piece of advice they have given that’s worked best; what students have to do differently today from even a year ago; and to add a little education to the process for college bound students, advice with an SAT word in it! Eric and Cole Yaverbaum have also given a look into their own thought process during the search and include invaluable informational resources including where to look for financial aid, a detailed timeline for when to do what, test preparation information, athletics and even the sample essay Cole used on her applications to get into college. While many adults look back on their college years as the best time of their life, nobody ever seems to say the same about the college application and selection process. Life’s Little College Admission Insights makes the search process as enjoyable and easy as possible from day one. Enjoy the search!
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