Strangers To Superfans: A Marketing Guide To The Readers' Journey

David Gaughran

 From the author of Let's Get Digital and Let's Get Visible, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Reader and forces you to view your marketing from her perspective. 


*Learn about the five stages in the Readers' Journey. 
*Identify where your blockages are and how to fix them.
*Optimize each stage to increase conversion.
*Boost sales by making the process more frictionless.
*Build an army of passionate readers who do the selling for you.

It's not enough to know who your Ideal Reader is, you also need to imagine how she feels when a BookBub email arrives containing your cover. You must figure out why she hesitated before clicking the Buy button. And it's crucial determine why she liked your book enough to finish it... but not sufficiently to recommend it to her friends.

The Readers' Journey is a new marketing paradigm which maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

Keywords: sales, marketing, publishing, promotion, advertising, advocacy, superfans, audience, strategy, amazon, self-publishing, writers, readers

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About the author

David Gaughran is Irish and lives in Dublin, where it rains every day and conversation is a sport. He is the author of the historical adventures Liberty Boy, Mercenary & A Storm Hits Valparaiso, and has helped thousands of authors to self-publish their work via his workshops, blog, and popular writers' books. Visit DavidGaughran.com to sign up to his mailing list.

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Additional Information

Publisher
David Gaughran
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Published on
Jan 24, 2018
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Pages
260
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ISBN
9789187109218
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Language
English
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Content Protection
This content is DRM protected.
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Eligible for Family Library

Reading information

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David Gaughran
*** Updated & Expanded Third Edition! ***

Learn how to publish your work like a pro and start building your audience with the most comprehensive and up-to-date self-publishing guide on the market today. Packed with practical, actionable advice, Let's Get Digital delivers the very latest best practices on publishing your work and finding readers.

· Boost your writing career with marketing strategies that are proven to sell more books.
· Get expert tips on platform building, blogging and social media.
· Discover which approaches are best for selling fiction vs. non-fiction.
· Implement powerful ways to make your ebooks more discoverable.
· Increase your visibility by optimizing keywords and categories.
· Weigh the pros and cons of Kindle Unlimited, and find out exactly how to tweak your promotional plans depending on whether you stay exclusive to Amazon or opt for wider distribution.

And that's just for starters...

Praise for Let's Get Digital:

"Let's Get Digital is a must read for anyone considering self-publishing." -- JA Konrath, bestselling author of Trapped, Origin, and Whiskey Sour.

"Even with my background as an indie writer, I picked up several valuable tips...this is simply the best book about the ebook revolution that I have read." -- Michael Wallace, bestselling author of the Righteous series.

"Credible and comprehensive. I'd recommend it to any writer who is considering self-publishing or anyone interested in the current state of publishing." -- Big Al's Books and Pals - 5 stars.

"It should be THE starting point for anyone considering self-publishing today. This book is a Pixel Pick, and should be considered required reading for any Indie author." -- Pixel of Ink.

PART ONE: HOW TO PUBLISH A BOOK
1. Writing to Market
2. Finding a Proper Editor
3. Covers, Blurbs, Taglines
4. Building Your Book
5. Pricing to Sell
6. Optimizing Metadata--Keywords & Categories
7. Distribution: Wide or Exclusive?
8. Your First Readers
9. Platform Building & Related Terrors
10. Planning for Success

PART TWO: THE DIGITAL REVOLUTION
11. Birth of the Kindle
12. Pirates!
13. The Lure of Self-Publishing
14. Myths, Shibboleths, Zombie Memes
15. Scammers & Weasels
16. The Age of the Algorithm
17. How the Kindle Store Works
18. Paperbacks, Short Stories. Reviews, Practicalities
19. Starting from Zero
20. Resources

Keywords: self-publishing, publishing, marketing, how to, reference, indie publishing, e-publishing, formatting, writing, writers, publish, self-publish

David Gaughran
 If You Go Into The Woods is a collection of two unsettling short stories.

The title story is set in Caslav, a small town 60 miles east of Prague, Czech Republic. Jiri Beranek is drawn to a nearby forest, captivated by birds hidden high in the trees. Each time he enters, his desire to see the mysterious creatures is checked by his fear of the dark. When he finally forces himself to go farther, he finds a new reason to be afraid. This story was first published by The Delinquent (UK) then selected by Short Story America for inclusion in their anthology of their best stories of 2010.

The bonus story - The Reset Button - is set in Stockholm, Sweden in the depths of winter. Linus Eriksson, a divorced bachelor living alone in his small one-bedroom apartment, is a man with a memory problem: instead of not being able to remember anyone, nobody can remember him. This story is brand new, exclusively available in this e-book.

These two creepy tales have a combined length of 4,000 words, or around 16 book pages.

Praise for If You Go Into The Woods:

"There are definite shades of HP Lovecraft in both stories... punchy, entertaining reads with a bit of mental gymnastics thrown in, you can't go wrong with this one." -- Jenny Mounfield, The Compulsive Reader, author of The Ice-cream Man

"Two very well-constructed and thought-provoking tales from an author I know I will be keeping my eyes on. 4.5 stars." --Heather L. Faville, Doubleshot Reviews

"This is the most professional design - both inside and out - that I have seen since I started reviewing at Sift. The writing in this story is top-notch. The writer has a strong, clean voice. He's able to sustain an air of mystery and suspense without it feeling cheap." -- Sarah Nicolas, SIFT Book Reviews

"I heartily recommend this masterful piece of work to any and all that thoroughly enjoy the art of the word, and especially to those that have a special place in their hearts for short stories, as I believe this to be a fabulous exponent of the genre." LE Olteano, Butterfly Books

Literary Fiction | Short Story | Short Stories | Slipstream

David Gaughran
Catalina Flores de la Peña's tongue got her in more trouble than any other part of her body, even though there were far more likely candidates. But when a storm rolls into her sleepy port town, she finds herself embroiled with a gang of adventurers, mercenaries, and prostitutes on a journey to free South America from the Spanish Empire.

A Storm Hits Valparaíso is an epic historical adventure starring two brothers torn apart by love; a slave running for his life; a disgraced British sailor seeking redemption; and José de San Martín, an Argentine general who deserts the Spanish Army to lead a bloody revolt against his former masters.

Praise for A Storm Hits Valparaiso:

"A work of sweeping historical fiction that captivates and entertains ... engaging and richly textured." -- John D. Glass, author of Legend of Zodiac.

"David Gaughran has woven a captivating story set during this dangerous period in South America's history. I'd happily recommend it to fans of the genre." -- Tracy Cook, Booked Up Reviews.

"A romping classico... it reminded me of Louis de Bernières."--SR Noss, author of Life on the Suburban Fringe

"An ambitious story of love and betrayal, victory and defeat. In characters drawn from real historical figures, the author delves into the politics of war and how battles turn on the smallest of details or the whims of a single man." -- JW Manus, author of The Devil His Due.

Keywords: historical fiction, historical novel, literary fiction, fiction, ebook, history, 19th century, 18th century, adventure, rebellion, love, war, naval, sea, military, argentina, chile, brazil, per, united kingdom, france, napoleon, latin america, south america, san martin, bolivar

David Gaughran
*** Updated & Expanded Third Edition! ***

Learn how to publish your work like a pro and start building your audience with the most comprehensive and up-to-date self-publishing guide on the market today. Packed with practical, actionable advice, Let's Get Digital delivers the very latest best practices on publishing your work and finding readers.

· Boost your writing career with marketing strategies that are proven to sell more books.
· Get expert tips on platform building, blogging and social media.
· Discover which approaches are best for selling fiction vs. non-fiction.
· Implement powerful ways to make your ebooks more discoverable.
· Increase your visibility by optimizing keywords and categories.
· Weigh the pros and cons of Kindle Unlimited, and find out exactly how to tweak your promotional plans depending on whether you stay exclusive to Amazon or opt for wider distribution.

And that's just for starters...

Praise for Let's Get Digital:

"Let's Get Digital is a must read for anyone considering self-publishing." -- JA Konrath, bestselling author of Trapped, Origin, and Whiskey Sour.

"Even with my background as an indie writer, I picked up several valuable tips...this is simply the best book about the ebook revolution that I have read." -- Michael Wallace, bestselling author of the Righteous series.

"Credible and comprehensive. I'd recommend it to any writer who is considering self-publishing or anyone interested in the current state of publishing." -- Big Al's Books and Pals - 5 stars.

"It should be THE starting point for anyone considering self-publishing today. This book is a Pixel Pick, and should be considered required reading for any Indie author." -- Pixel of Ink.

PART ONE: HOW TO PUBLISH A BOOK
1. Writing to Market
2. Finding a Proper Editor
3. Covers, Blurbs, Taglines
4. Building Your Book
5. Pricing to Sell
6. Optimizing Metadata--Keywords & Categories
7. Distribution: Wide or Exclusive?
8. Your First Readers
9. Platform Building & Related Terrors
10. Planning for Success

PART TWO: THE DIGITAL REVOLUTION
11. Birth of the Kindle
12. Pirates!
13. The Lure of Self-Publishing
14. Myths, Shibboleths, Zombie Memes
15. Scammers & Weasels
16. The Age of the Algorithm
17. How the Kindle Store Works
18. Paperbacks, Short Stories. Reviews, Practicalities
19. Starting from Zero
20. Resources

Keywords: self-publishing, publishing, marketing, how to, reference, indie publishing, e-publishing, formatting, writing, writers, publish, self-publish

David Gaughran
Catalina Flores de la Peña's tongue got her in more trouble than any other part of her body, even though there were far more likely candidates. But when a storm rolls into her sleepy port town, she finds herself embroiled with a gang of adventurers, mercenaries, and prostitutes on a journey to free South America from the Spanish Empire.

A Storm Hits Valparaíso is an epic historical adventure starring two brothers torn apart by love; a slave running for his life; a disgraced British sailor seeking redemption; and José de San Martín, an Argentine general who deserts the Spanish Army to lead a bloody revolt against his former masters.

Praise for A Storm Hits Valparaiso:

"A work of sweeping historical fiction that captivates and entertains ... engaging and richly textured." -- John D. Glass, author of Legend of Zodiac.

"David Gaughran has woven a captivating story set during this dangerous period in South America's history. I'd happily recommend it to fans of the genre." -- Tracy Cook, Booked Up Reviews.

"A romping classico... it reminded me of Louis de Bernières."--SR Noss, author of Life on the Suburban Fringe

"An ambitious story of love and betrayal, victory and defeat. In characters drawn from real historical figures, the author delves into the politics of war and how battles turn on the smallest of details or the whims of a single man." -- JW Manus, author of The Devil His Due.

Keywords: historical fiction, historical novel, literary fiction, fiction, ebook, history, 19th century, 18th century, adventure, rebellion, love, war, naval, sea, military, argentina, chile, brazil, per, united kingdom, france, napoleon, latin america, south america, san martin, bolivar

David Gaughran
 If You Go Into The Woods is a collection of two unsettling short stories.

The title story is set in Caslav, a small town 60 miles east of Prague, Czech Republic. Jiri Beranek is drawn to a nearby forest, captivated by birds hidden high in the trees. Each time he enters, his desire to see the mysterious creatures is checked by his fear of the dark. When he finally forces himself to go farther, he finds a new reason to be afraid. This story was first published by The Delinquent (UK) then selected by Short Story America for inclusion in their anthology of their best stories of 2010.

The bonus story - The Reset Button - is set in Stockholm, Sweden in the depths of winter. Linus Eriksson, a divorced bachelor living alone in his small one-bedroom apartment, is a man with a memory problem: instead of not being able to remember anyone, nobody can remember him. This story is brand new, exclusively available in this e-book.

These two creepy tales have a combined length of 4,000 words, or around 16 book pages.

Praise for If You Go Into The Woods:

"There are definite shades of HP Lovecraft in both stories... punchy, entertaining reads with a bit of mental gymnastics thrown in, you can't go wrong with this one." -- Jenny Mounfield, The Compulsive Reader, author of The Ice-cream Man

"Two very well-constructed and thought-provoking tales from an author I know I will be keeping my eyes on. 4.5 stars." --Heather L. Faville, Doubleshot Reviews

"This is the most professional design - both inside and out - that I have seen since I started reviewing at Sift. The writing in this story is top-notch. The writer has a strong, clean voice. He's able to sustain an air of mystery and suspense without it feeling cheap." -- Sarah Nicolas, SIFT Book Reviews

"I heartily recommend this masterful piece of work to any and all that thoroughly enjoy the art of the word, and especially to those that have a special place in their hearts for short stories, as I believe this to be a fabulous exponent of the genre." LE Olteano, Butterfly Books

Literary Fiction | Short Story | Short Stories | Slipstream

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