The targets were stupendous and almost unachievable. Slightly over two years to find a suitable partner, finalize all legal documentation, build a factory, create a sales and service network, and develop and launch a people’s car that would sell 100,000 a year, in a sector where Indian expertise was limited.
However, the Maruti project succeeded, and in ways that were unimaginable in 1983. The car revolutionized the industry and put a country on wheels. Twenty-six years later, the company, now facing competition from the world’s major manufacturers who have entered the Indian market, still leads the way.
It is an incredible story, involving grit, management, skill and entrepreneurship of a high order. R.C. Bhargava, who was at the helm of the company, co-writing with senior journalist and author Seetha, shows how it was done in this riveting account of a landmark achievement.