Lalitha Balasubramanian graduated from MumbaiUniversity and did a Post-Graduate Diploma inJournalism from Bhavan's College, Mumbai. Sheworked in the Editorial department of the Institutefor Research in Reproduction (ICMR), Mumbai,before switching to freelance writing. She has published over 200 articles as well as a children'snovel, The Twins at the Ancient Villa (2009). She isalso interested in the Fine Arts and classical music,and has been trained in Carnatic music. A voraciousreader, Lalitha is also a keen follower of sports.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.