The goal of this book and the supplemented diagrams is to help you make sense of the digital chaos, aiding industry professionals in gaining a clearer understanding of how our tech ecosystem functions.
Here are the key concepts that are addressed in this book:
- How to view our industry from a 360-degree perspective and understand key players and stakeholders. This includes an explanation of the industry’s composition, which affects technology adoption (fragmentation, stakeholders, main categories of decision-makers).
- How to easily navigate the complex layout of the hotel technology ecosystem.
- Integration dependencies and how they affect technology adoption.
- All things AI, related to travel and hospitality.
This book aims to not just shed light on the subject but align all stakeholders, and ultimately drive innovation in our industry. It will enable hoteliers to understand how to navigate the complex world of hospitality tech and make optimal tech investment decisions. But at the same time, it will assist tech vendors in better understanding our industry, including their relationships with other players in the market, so they can be more efficient in scaling their products. Additionally, this book will play an important role in getting investors on the same page. They’re the ones who ultimately vote with their wallets, directly affecting the evolution of technology in our industry. It’s essential for them to understand how to make investment decisions that will yield optimal results and significantly improve technology adoption rates thus finally dragging our industry by its ears into the 21st century.
This publication will help many hospitality companies learn better ways to succeed in the new Hospitality 2.0 environment. Many problems that hospitality businesses face can be overcome with the right knowledge. If you have the knowledge – you have the power to succeed.
Ira Vouk is a best-selling author of top industry publications and the originator of the first in the industry online learning course on hospitality technology. Ira is a well-known hospitality consultant and tech innovator recently recognized as one of the top 17 technology professionals inspiring innovation in the US hotel industry and added to AHLA/HTNG T100 – a group of 100 top global technology leaders transforming the future of hospitality.
Frequent speaker on the topics of hospitality technology, AI, distribution, revenue management, profitability, and automation (AAHOA, HEDNA, HITEC, ICHRIE).
HITEC Advisor @ HFTP, Strategic Advisor @ HTNG, Hospitality & Tourism Alliance Advisory Board Member @ The California State University, former Advisory board member at Cornell CHR @ School of Hotel Administration.
Contributing writer for various hospitality publications and platforms.
Adjunct professor at SDSU. Guest lecturer at UDEL, DU, SJSU, University of Angers (France), ESSEC Business School (France).
Website: https://iravouk.com/
LinkedIn: https://www.linkedin.com/in/
Email: info@iravouk.com