Political Brands

Edward Elgar Publishing
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From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.
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Additional Information

Publisher
Edward Elgar Publishing
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Published on
2019
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Pages
352
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ISBN
9781789901825
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Best for
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Language
English
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Content protection
This content is DRM protected.
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Eligible for Family Library

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