Today's online influencers are Web natives who trade in trust,reputation, and relationships, using social media to accrue theinfluence that builds up or brings down businesses online. InTrust Agents, two social media veterans show you how to tapinto the power of social networks to build your brand's influence,reputation, and, of course, profits.
In this revised paperback version, learn how businesses areusing the latest online social tools to build networks of influenceand how you can use those networks to positively impact yourbusiness. Combining high-level theory and practical actions, thisguide delivers actionable steps and case studies that show howsocial media can positively impact your business.New edition features specific first moves for entering socialmedia for small businesses, educators, travel and hospitalityenterprises, nonprofit organizations, and corporationsAuthors both have a major presence on the social Web as well asyears of online marketing and new media experienceIf you want your business to succeed, don't sit on the sidelineswhile new markets and channels grow. Instead, use the Web to buildtrust with your consumers using Trust Agents.
Jules is a young man barely a century old. He's lived long enough to see the cure for death and the end of scarcity, to learn ten languages and compose three symphonies...and to realize his boyhood dream of taking up residence in Disney World.
Disney World! The greatest artistic achievement of the long-ago twentieth century. Now in the care of a network of volunteer "ad-hocs" who keep the classic attractions running as they always have, enhanced with only the smallest high-tech touches.
Now, though, it seems the "ad hocs" are under attack. A new group has taken over the Hall of the Presidents and is replacing its venerable audioanimatronics with new, immersive direct-to-brain interfaces that give guests the illusion of being Washington, Lincoln, and all the others. For Jules, this is an attack on the artistic purity of Disney World itself.
Worse: it appears this new group has had Jules killed. This upsets him. (It's only his fourth death and revival, after all.) Now it's war: war for the soul of the Magic Kingdom, a war of ever-shifting reputations, technical wizardry, and entirely unpredictable outcomes.
At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.
That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.
In this updated second edition of YouTube for Business, you learn how to
• Develop a YouTube marketing strategy
• Decide what types of videos to produce
• Shoot great-looking YouTube videos—on a budget
• Edit and enhance your videos
• Create a brand presence with your YouTube channel
• Produce more effective YouTube videos
• Promote your videos on the YouTube site
• Link from your videos to your website with Call-to-Action Overlays