This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.Understand Lean Startup, analytics fundamentals, and the data-driven mindsetLook at six sample business models and how they map to new ventures of all sizesFind the One Metric That Matters to youLearn how to draw a line in the sand, so you’ll know it’s time to move forwardApply Lean Analytics principles to large enterprises and established products
Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysisFind out your market's motivations with voice-of-the-customer researchMeasure the health and availability of your website with synthetic testing and real-user monitoringTrack communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregatorsUnderstand how to assemble this data into clear reports tailored to your organization and audience
You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success.
"This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez."-- Imad Mouline, CTO of Gomez