Simon Sinek

Simon Sinek teaches leaders and organizations how to inspire people.He has been invited to talk to top teams at Microsoft, American Express, the UN and the Pentagon. His famous TED talk has been viewed more than 500,000 times. He lives in New York.
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The Infinite Game
Simon Sinek
So many organizations and individuals are obsessed with winning. But how do you win a game that never really ends? There is no such thing, for example, as "winning" business.

Simon Sinek's Start With Why and Leaders Eat Last have helped millions of readers see the hidden rules that govern our behavior. Now The Infinite Game challenges us to rethink our perspective with a deceptively simple question: How do you stay ahead in a game with no end?

Games like basketball and chess are finite, with firm rules and clear endpoints. But business, for example, is infinite -- there's ultimately no such thing as "winning" because there's always a new set of challenges. Those who thrive in the long run are those who play by infinite rules. They do things that enable them to out-maneuver, out-innovate, and outlast their competitors.

Trying to play an infinite game with a finite mindset can be catastrophic. During the Vietnam War, for instance, America won nearly every battle and killed many more enemy troops. But the Americans lost the war because the North Vietnamese were willing to endure any hardship, for as long as it took to force the Americans to give up.

Through a wide range of examples, Sinek explores how infinite players in any field can exhaust their competitors, stay ahead for the long run, and create strong organizations, built to weather nearly any storm. Great leaders instinctively play the infinite game; now the rest of us can understand how they do it.

The finite thinker focuses on...
* A company's quarterly earnings
* Winning a presidential election
* Winning an Olympic medal
* Squeezing the last dollar from a negotiation
* Raising an obedient child
* Closing a sale
* What and How

The infinite thinker focuses on...
* A company's reputation
* Leading the nation
* Becoming as good as you can possibly be at your sport
* Making your partner want to do business with you again
* Raising an inquisitive child
* Building a customer relationship
* Why
Leaders Eat Last Deluxe: Why Some Teams Pull Together and Others Don't
Simon Sinek
The Deluxe Edition of Leaders Eat Last, now with an expanded chapter and appendix on leading millennials, includes over 30 minutes of exclusive video and 30 minutes of audio of Simon Sinek. The acclaimed, bestselling author of Start With Why and Together is Better delves deeper into book’s themes and shares additional examples and insights.
 
Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. 

In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why?

The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care.
     
Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside.

Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.
Start with Why: How Great Leaders Inspire Everyone to Take Action
Simon Sinek
 The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
 
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
 
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
 
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Leaders Eat Last: Why Some Teams Pull Together and Others Don't
Simon Sinek
The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views).

Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. 

In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why?

The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care.
     
Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside.

Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.
Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team
Simon Sinek
Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations.
 
Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you.
 
I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. 
 
As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY.

With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including:
 
* What if my WHY sounds just like my competitor’s?
* Can I have more than one WHY?
* If my work doesn’t match my WHY, what should I do?
* What if my team can’t agree on our WHY?
 
Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. 
 
Thank you for joining us as we work together to build a world in which more people start with WHY.
 
Inspire on!
-- Simon
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