In 1987, one man changed the world. His name was Izzy Lyon, and he was the greatest sign spinner of all time..." From his early 80s rise to his late 90s downfall, this tell all documentary paints a compelling portrait of the man Walter Cronkite once referred to as "the Picasso of Sign Spinning." The film recounts Izzy's humble beginnings on the streets of Chicago, his ascent into fame and fortune, a botched assassination and his eventual downfall.