In a small New England town, beloved local businessman Maynard (Michael Shannon) is mistaken for the legendary Bigfoot during a late night drunken romp through the town wearing a makeshift gorilla costume. The sightings set off an international Bigfoot media spectacle and a windfall of tourism dollars for a simple American town hit by hard times. When reality TV's 'Monster Hunter' Brock Masterson (Thomas Lennon) arrives to hunt the beast, Maynard agonizes over whether to come clean, destroying the rebirth of his beloved town, or perpetuate the inadvertent hoax.
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