King Kelly is the online username of Kelly, a young girl from Long Island, NY who dreams of becoming famous through her webcam strip tease show. Obsessed with the prospect of celebrity, Kelly stops at nothing to get what she wants. She is the center of her own universe, both in real life and in her virtual world.
When Kelly's car (with a trunk filled with narcotics, which Kelly unwittingly has agreed to mule) is stolen by her bitter ex-boyfriend on the morning of July 4th, she embarks on a whirlwind 24-hour journey to reclaim what she believes is hers. Enlisting the help of her best friend Jordan, who dotingly follows Kelly's commands, the two girls document their hedonistic misadventure entirely through the perspective of their camera phones.