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Juju Music is the 1982 major label debut of Nigerian jùjú band King Sunny Adé and His African Beats. It represented the first worldwide release for Adé, who was already established in his native Nigeria as its "biggest musical draw and juju music's reigning monarch". The album was a critical and commercial success, peaking at #111 on Billboard's "Pop Albums" chart. The New York Times, which described the album in 1982 as "the year's freshest dance-music album", later credited it in 1990 with having launched the "World Beat movement in the United States". In its review, Allmusic indicates that the album gave Adé "unprecedented exposure on the Western market and introduced a slew of music lovers to the sounds of Afro-pop", concluding that it "should not only be the first-disc choice for Ade newcomers, but for the Afro-pop curious as well.