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Paradise is the third extended play and second major release by American singer and songwriter Lana Del Rey; it was released on November 9, 2012 by Universal Music. It was additionally packaged with the reissue of her second studio album, Born to Die, titled Born to Die: The Paradise Edition. Del Rey enlisted collaborators including producers Rick Nowels, Justin Parker and Rick Rubin. The EP's sound has been described as baroque pop and trip hop. Upon its release, Paradise received generally favorable reviews from music critics. The extended play debuted at No. 10 on the US Billboard 200 with first-week sales of 67,000 copies. It also debuted at No. 10 on the Canadian Albums Chart and peaked within the top five of various other Billboard charts. Charting across Europe, the EP became a top 10 hit in Flanders and Poland, charting within the top 20 in Wallonia and the Netherlands. The EP's lead single was the ballad "Ride", which became a modest hit in the United States, Switzerland, Ireland and France and reached the top 10 in Russia. "Blue Velvet" and "Burning Desire" were released as promotional singles.