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Believe is the twenty-second studio album by American singer-actress Cher, first released on October 22, 1998 by WEA and distributed in North America by Warner Bros. Records. Following the failure of her previous studio album It's a Man's World, her record company encouraged her to return to the studio to pursue a new musical direction. Recording took place over the summer at the Dreamhouse Studios in London and the Soundworks Studios in New York under the guidance of English producers Mark Taylor and Brian Rawling. The album was dedicated to her ex-husband Sonny Bono, who had died earlier that year. Believe represents a complete musical departure from her previous works, consisting of Euro disco oriented styles, while its lyrical topics include freedom, individualism and relationships. The album features some of the new technology of the time, like the usage of Auto-tune, which would eventually become known as the "Cher effect". Upon release, the album received mixed reviews from music critics, who commended Cher's vocal performance, while others criticized the high amount of vocoder and its overall production.