Anastasios "Sakis" Rouvas, known mononymously as Sakis, is a Greek recording artist; model; film and television actor; businessman and former pole vaulter. Born in Corfu, he won medals on the national athletics team during the 1980s. Rouvas began a musical career in 1991 as one of Greece's first dance-pop performers. His tenor vocals, complex choreography, costumes, and technological advancements have been credited with transforming music videos and live performances. Rouvas is noted for avoiding domestic music, attaining success for a non-laïko or -éntekhno artist, and for breaking cultural, social, artistic, and generational barriers in Greece and Cyprus.
During the early 1990s, Rouvas signed with PolyGram Records and won the Thessaloniki Song Festival. Despite five commercially successful albums, his personal life has been publicized. Rouvas signed with Minos EMI in 1997, returning to the charts with Kati Apo Mena and 21os Akatallilos and ending his 14-year collaboration with manager Ilias Psinakis. One of the few Greek entertainers to gain recognition abroad, he has been popular in the Balkans since the 1990s.
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