About the artist
The movement started locally, with the brothers throwing parties and shows around town, often in the same abandoned buildings where they once stayed. The pair always had larger ambitions, though, and so the brothers, natural performers since elementary school, taught themselves how to record, make beats, and DJ, building enough buzz to earn an appearance on the popular “Wild Out Wednesdays” segment during BET’s music video countdown show, 106th & Park. Back home, Lee and Jxmmi earned the attention of fellow Tupelo native P-Nazty, who also happens to be a producer signed to super producer Mike WiLL Made-It’s Eardrummers Entertainment production team. P-Nazty introduced Rae Sremmurd to Mike WiLL, and the multi-platinum producer (Rihanna, Jay Z, Kanye West, 2 Chainz, Future, Juicy J) was instantly impressed by the brothers’ energy and the quality of their music, signing the duo to his label, Ear Drummer Records.
Rae Sremmurd’s first single under the Ear Drummer Records, “No Flex Zone,” was a breakout for the duo, becoming a cultural touchstone throughout 2014 and entering Billboard’s Hot 100 and Top 40, peaking at number 36, while earning the brothers a performance on the 2014 BET Hip-Hop Awards. With each new success, Swae Lee and Slim Jxmmi have managed to keep a level head, focused simply on showing the world what two young brothers from Tupelo can achieve.
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