Khalifa parted with Warner Bros. and released his second album, Deal or No Deal, in November 2009. He released the mixtape Kush and Orange Juice as a free download in April 2010; he then signed with Atlantic Records. He is also well known for his debut single for Atlantic, "Black and Yellow", which peaked at number one on the Billboard Hot 100. His debut album for the label, Rolling Papers, was released on March 29, 2011. He followed that album with O.N.I.F.C. on December 4, 2012 which was backed by the singles "Work Hard, Play Hard" and "Remember You". Wiz released his fourth album Blacc Hollywood on August 18, 2014 backed by the lead single We Dem Boyz.
Mill released his debut studio album after securing a recording contract with Maybach Music Group. The album, titled Dreams and Nightmares, was released in 2012, under MMG and Warner Bros. Records. The album, preceded by the singles "Amen", "Burn" and "Young & Gettin' It", debuted at number two on the US Billboard 200. He has also appeared on MMG's Self Made compilation series, with his debut single "Tupac Back" and second single "Ima Boss", being included on volume one.
In October 2012, Meek Mill announced the launching of his own imprint, Dream Chasers Records, named after his popular mixtape series. He also revealed having already signed several fellow Philadelphia-based rappers in 2012.
Lil Wayne's solo debut album Tha Block Is Hot, was certified platinum by the Recording Industry Association of America. His following albums, Lights Out and 500 Degreez, were certified gold. He reached higher popularity with his fourth album Tha Carter, which was led by the single "Go D.J." and his appearance on Destiny's Child's top ten single "Soldier", that same year.
Since first being recognized for his role on the highly-successful television series Degrassi: The Next Generation, and going on the road with rap star Lil Wayne after hearing Drake’s music in the summer of 2008, Drake has asserted himself as a trailblazer in the creative world. Drake released his mixtape So Far Gone in 2009 and his massive influence in the hip-hop and contemporary music space has commanded the market since, with no end in sight. Drake now holds the record for the most number one hits on Billboard’s R&B/Hip-Hop Chart.
Drake has catapulted into stardom not only as an artist, but as a cultural maven with October’s Very Own. Sharing the story of the thriving music scene in Toronto, Drake has built out OVO from a small-scale blog about his crew to an all-encompassing lifestyle brand, including his clothing company, his record label OVOSOUND and his annual OVOFEST. Drake has reached great heights in recent years and he continues to create and dominate the global market.