Khalifa parted with Warner Bros. and released his second album, Deal or No Deal, in November 2009. He released the mixtape Kush and Orange Juice as a free download in April 2010; he then signed with Atlantic Records. He is also well known for his debut single for Atlantic, "Black and Yellow", which peaked at number one on the Billboard Hot 100. His debut album for the label, Rolling Papers, was released on March 29, 2011. He followed that album with O.N.I.F.C. on December 4, 2012 which was backed by the singles "Work Hard, Play Hard" and "Remember You". Wiz released his fourth album Blacc Hollywood on August 18, 2014 backed by the lead single We Dem Boyz.
Mill released his debut studio album after securing a recording contract with Maybach Music Group. The album, titled Dreams and Nightmares, was released in 2012, under MMG and Warner Bros. Records. The album, preceded by the singles "Amen", "Burn" and "Young & Gettin' It", debuted at number two on the US Billboard 200. He has also appeared on MMG's Self Made compilation series, with his debut single "Tupac Back" and second single "Ima Boss", being included on volume one.
In October 2012, Meek Mill announced the launching of his own imprint, Dream Chasers Records, named after his popular mixtape series. He also revealed having already signed several fellow Philadelphia-based rappers in 2012.
Since first being recognized for his role on the highly-successful television series Degrassi: The Next Generation, and going on the road with rap star Lil Wayne after hearing Drake’s music in the summer of 2008, Drake has asserted himself as a trailblazer in the creative world. Drake released his mixtape So Far Gone in 2009 and his massive influence in the hip-hop and contemporary music space has commanded the market since, with no end in sight. Drake now holds the record for the most number one hits on Billboard’s R&B/Hip-Hop Chart.
Drake has catapulted into stardom not only as an artist, but as a cultural maven with October’s Very Own. Sharing the story of the thriving music scene in Toronto, Drake has built out OVO from a small-scale blog about his crew to an all-encompassing lifestyle brand, including his clothing company, his record label OVOSOUND and his annual OVOFEST. Drake has reached great heights in recent years and he continues to create and dominate the global market.
In early 2010, Miller signed a record deal with Pittsburgh-based indie record label Rostrum Records. He subsequently began recording his debut studio album Blue Slide Park, and released it on November 8, 2011. The album went on to debut at number one on the US Billboard 200 chart, making it the first independently distributed debut album to top the chart since Tha Dogg Pound's 1995 album, Dogg Food.
In early 2013, Miller launched REMember Music, his own record label imprint, named after a friend who died. Miller's second album, Watching Movies with the Sound Off, was released on June 18, 2013. In January 2014, Miller announced he was no longer signed to Rostrum Records. In October 2014, it was reported Miller signed a record deal for him and his label REMember, with Warner Bros. Records.
Rocky has also directed music videos for himself, Danny Brown and other ASAP Mob members. He is also a noted record producer, producing under the pseudonym Lord Flacko.
Wale got his first airplay circa 2003-2004 with "Rhyme of the Century," thanks to the help of a local radio DJ who believed in his potential. This landed him in the Unsigned Hype column in Source magazine the following year. In 2006, Wale signed with the local start-up imprint Studio 43, owned by a former VP of Roc-A-Fella Records, and enjoyed a string of hits in the D.C.-Maryland-Virginia area that year. Many of those records sampled from '80s go-go -- a more raw, percussion-driven offshoot of disco originating in D.C. -- like the popular "Dig Dug," a tribute to Ronald "Dig Dug" Dixon of go-go band the Northeast Groovers. Smart use of the Internet and MySpace was also a big factor in his success, as it helped British über-producer and DJ Mark Ronson (known for his work with Amy Winehouse, Christina Aguilera, and Rhymefest) catch wind of the go-go MC in 2007.
Wale struck a production deal with Ronson's own imprint, Allido, and released the 100 Miles and Running mixtape that summer. Despite not being signed to a major label, he was met with a good deal of positive press, ranging from XXL magazine to The New York Times. After a bidding war that included offers from Epic, Atlantic, and Def Jam, Interscope finally grabbed Wale for its roster in early 2008. The full-length Attention Deficit followed the next year. In 2011 the Ambition album landed along with its single, Chain Music.
Lil Wayne's solo debut album Tha Block Is Hot, was certified platinum by the Recording Industry Association of America. His following albums, Lights Out and 500 Degreez, were certified gold. He reached higher popularity with his fourth album Tha Carter, which was led by the single "Go D.J." and his appearance on Destiny's Child's top ten single "Soldier", that same year.