Ermias Joseph Asghedom, known professionally as Nipsey Hussle, was an American rapper, entrepreneur, and community activist from Los Angeles, California. Emerging from the West Coast hip hop scene in the mid-2000s, Hussle independently released his first mixtape, Slauson Boy Volume 1, to moderate local success, which led to him being signed to Cinematic Music Group and Epic Records.
Hussle became known for his numerous mixtapes, including his Bullets Ain't Got No Name series, The Marathon, The Marathon Continues and Crenshaw, the last of which rapper Jay-Z bought 100 copies for $100 each. After much delay, his debut studio album Victory Lap was released in 2018 to critical acclaim and commercial success, and was nominated for the Best Rap Album at the 61st Annual Grammy Awards in 2019.
Also known for his entrepreneurship and community activism, Hussle inaugurated the "Marathon Clothing" store, which he founded along with partners Carless, the head of the agency, Karen Civil and his brother Samiel Asghedom in 2017, and started a co-working environment which he named "Vector 90".
On March 31, 2019, Hussle was fatally shot outside his store, "Marathon Clothing", in South Los Angeles.
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