50 Under 30
Google Play is proud to present 50 Under 30, a month-long feature highlighting 50 artists under the age of 30 who are changing the face of music today, and hopefully for years to come. We’re celebrating these acts with free tracks and album discounts, artist-curated subscription playlists, exclusive video and more. This week, we highlight acts who are not only singular artists but also stand as accomplished Technicians in their fields—from the classical talents of Benjamin Grosvenor and Nicola Benedetti to the guitar prowess of Gary Clark Jr., from prodigiously skilled rapper Kendrick Lamar to boundary-pushing electronic producers such as James Blake, Disclosure and Skrillex. – Eric Grandy, Google Play
by Eric Grandy
Gary Clark, Jr. has been hailed by a number of critics as "the New Hendrix," which seems to be the fate of any guitarist who combines blues and rock styles at a considerable volume (particularly if they cover "Third Stone from the Sun"). While that's a blurb that may look good in Clark's press kit, it rather misses the point; Clark isn't a visionary, game-changing artist like Hendrix, but instead he's a canny singer, songwriter, and instrumentalist who has learned from the past and present, fusing them into a style that's distinctive and exciting if not necessarily revolutionary. Warner Bros. is also pitching Blak and Blu as Clark's "groundbreaking debut album," when in fact it's just his major-label debut, with four indie releases preceding it, making the confidence and ambition of this set a bit less remarkable. But if Gary Clark, Jr. isn't likely to change the way we look at rock & roll or rewrite the aesthetic of the electric guitar, he "is" one of the most interesting talents to come out of the contemporary blues scene in quite some time. On Blak and Blu, most of Clark's tunes are solidly rooted in the blues, but he's also folded in hearty servings of hard rock, funk, retro-soul, and even a dash of hip-hop, and the way he lets the flavors mix is a big part of what makes this album work so well. There's an undertow of Northern Soul on the dance-friendly opener "Ain't Messin' Round," "Travis County" is a no-frills rocker that recalls the Stones in fifth gear, "The Life" finds Clark moving back and forth between singing and rapping in a streetwise tale of drug addiction, "Numb" recalls the punk blues attack of the Black Keys and the White Stripes in its fuzzed-out blast, and the title cut samples both Gil Scott-Heron and Albert King as Clark melds conscious themes with blues backdrops. While the typical modern-day guitar hero goes out of his way to throw his dexterity in your face at every turn, here Clark shows off a tougher and more primal style, and though his chops are certainly good, he keep his solos concise and his attack muscular throughout. And if his songwriting is a bit uneven, he has an inarguable talent with both lyrics and melodies, and he's a good-to-great singer, sounding soulful and honest on every cut. Blak and Blu's production (by Rob Cavallo and Mike Elizondo in collaboration with Clark) is too polished and processed for its own good, but if this album isn't likely to change your life, it will make an hour of it a lot more interesting, and there's no arguing that Gary Clark, Jr. is a talent strong enough to match his record company's hype.
Hip-hop debuts don't come much more "highly anticipated" than Kendrick Lamar's. A series of killer mixtapes displayed his talent for thought-provoking street lyrics delivered with an attention-grabbing flow, and then there was his membership in the Black Hippy crew with his brethren Ab-Soul, Schoolboy Q, and Jay Rock all issuing solo releases that pleased the "true hip-hop" set, setting the stage for a massive fourth and final. Top it off with a pre-release "XXL Magazine" cover that he shared with his label boss and all-around legend Dr. Dre, and the "biggest debut since Illmatic" stuff starts to flow, but Good Kid, M.A.A.D. City would be a milestone even without the back-story, offering cool and compelling lyrics, great guests (Drake, Dr. Dre, and MC Eiht) and attractive production (from Pharrell, Just Blaze, Tabu, and others). Here, Kendrick is living his life like status and cash were extra credit. It is what makes this kid so "good" as he navigates his "mad" city (Compton) with experience and wisdom beyond his years (25). He's shamelessly bold about the allure of the trap, contrasting the sickness of his city with the universal feeling of getting homesick, and carrying a Springsteen-sized love for the home team. Course, in his gang-ruled city, N.W.A. "was" the home team, but as the truly beautiful, steeped-in-soul, biographic key track "The Art of Peer Pressure" finds a reluctant young Kendrick and his friends feeding off the life-force of Young Jeezy's debut album, it's something Clash, Public Enemy, and all other rebel music fans can relate to. Still, when he realizes that hero Jeezy must have risen above the game -- because the real playas are damned and never show their faces -- it spawns a kind of elevated gangsta rap that's as pimp-connectable as the most vicious Eazy-E, and yet poignant enough to blow the dust off any cracked soul. Equally heavy is the cautionary tale of drank dubbed "Swimming Pools," yet that highlight is as hooky and hallucinatory as most Houston drank anthems, and breaks off into one of the chilling, cassette-quality interludes that connect the album, adding to the documentary or eavesdropping quality of it all. Soul children will experience déjà vu when "Poetic Justice" slides by with its Janet Jackson sample -- sounding like it came off his Aunt's VHS copy of the movie it's named after -- while the closing "Compton" is an anthem sure to make the Game jealous, featuring Dre in beast mode, acting pre-Chronic and pre-Death Row. This journey through the concrete jungle of Compton is worth taking because of the artistic richness within, plus the attraction of a whip-smart rapper flying high during his rookie season. Any hesitation about the horror of it all is quickly wiped away by Kendrick's mix of true talk, open heart, open mind, and extended hand. Add it all up and even without the hype, this one is still potent and smart enough to rise to the top of the pile.
With his 2011 debut full-length, dubstep-via-fractured R&B producer James Blake delivered on the promise of his earlier singles while at the same time overhauling his sound, moving away somewhat from the sample-heavy dubstep of those tracks to a sparser atmosphere. The album focused more on Blake's equally haunted piano and vocal lines, submerged elements of implied rhythms, dubstep's subsonic bass resonance, and ghostly samples to create a picture of restraint and contained emotional upheaval. The album felt not so much like the calm before the storm, but like silently watching a hurricane slowly and soundlessly move closer from the distance. Sophomore album Overgrown offers a similar feeling, but Blake approaches the songs here with even more restraint and a subtly deconstructed take on pop. Subtlety is perhaps Blake's greatest attribute on Overgrown, with what could even be the album's heaviest moments blurring into a pleasantly melancholy whole through deft production choices. Take for instance "Take a Fall for Me," a partially rhythm-less track featuring Wu-Tang's RZA in an extended set of rhymes over a looping sample of static and processed backing vocals, and samples that recall Tricky's earliest work. The jagged edges of a track like this could render it awkward with more obvious production, but Blake's touch pushes even RZA's toughest verses into a rainy, lamenting place. The skeletal piano of the debut returns on tracks like "DLM" or the gorgeous album-closer "Our Love Comes Back," which has the faintest hints of Chet Baker's springtime loneliness buried in Blake's mumbling blue-eyed R&B vocals. Brian Eno even shows up to collaborate on the sputtering rhythms of "Digital Lion," perhaps the most hyperactive track here, though only in relative terms. Somewhere between the vacant echoes of dub and trip-hop, dubstep's sample-slicing production, and the contained heartbreak of a singer/songwriter playing piano to himself in an empty room, Blake has crafted Overgrown. It's understated to the point of invisibility at times, with Blake subtracting even himself from the songs, allowing the lead vocals or hooks to be consumed by the song at large. Though the stormy textures and somber reflections are pretty specific to a particular mood, Overgrown finds and fits that mood perfectly. While it might take listeners a few spins to find the right head space for the album, once they get there, it's an easy place to get lost in.
Fred Thomas, Rovi
Kacey Musgraves could easily be contemporary country's next big thing. She's a sharp, detailed songwriter with a little bit of an edge, and while it's tempting to think of her as another coming of Taylor Swift, say, she's got the kind of relaxed sureness about what she's doing as a songwriter and performer that puts her closer to a Miranda Lambert. On her first nationally distributed album, Same Trailer Different Park, she definitely sounds more on the Lambert side of things, with a sparse, airy sound that lets her lyrics shine, and she'd as soon use a banjo in her arrangements as a snarling Stratocaster. From her debut single, the marvelous "Merry Go 'Round" (which is included here as the third track), Musgraves showed an intelligent, careful writing style that is as pointed as it is poignant, and even though the song seems to skewer small-town country life, it does it without malice or agenda, and is really more just telling it true than anything else, a trait that ought to be treasured in Nashville but usually isn't. Nashville wants one to tell it true as long as that telling conforms to the template, which Musgraves isn't likely to do. "Merry Go 'Round" might be the best song here, but there are others that are nearly as good, like the lilting, wise opener, "Silver Lining," the implausible "Dandelion" (one wonders how she manages to make such a winning song out of such a metaphor, but she does), and the gutsy (and again, wise) "Follow Your Arrow," all of which feature clear-eyed observations, unintrusive but appropriate arrangements, and a certain flair for telling it like it is and making it sound like bedrock, obvious wisdom. Musgraves has a sense of humor, too, and all of these traits add up to make Same Trailer Different Park more than a collection of songs just aiming for the country charts.
Steve Leggett, Rovi
Nominated for five Grammy Awards, shortlisted for the prestigious BBC Sound of 2012 poll, and courted by everyone from Chicago producer Kaskade to metal icons Korn, former From First to Last frontman Sonny Moore's transition from post-hardcore vocalist to dubstep producer couldn't have realistically gone any smoother. However, despite his unprecedented success, there's still a question as to whether he can apply his now trademark, demonic, wobble bass drops and thumping syncopated beats to a whole album. Named after the battle cry of the lost boys in Steven Spielberg's "Hook", his fourth consecutive EP Bangarang (also his first Top 40 entry in both the U.K. and U.S.) suggests he'll have to be on his game on the forthcoming full-length Voltage if he's to avoid an Emperor's New Clothes scenario. While the bombastic Wall of Sound displayed on 2010's Scary Monsters & Nice Sprites initially provided a unique take on the U.K. dubstep genre, Skrillex's lack of progression means there's a distinct sense of déjà vu among its seven tracks, particularly on the relentless, scattershot bleeps, chopped-up vocal hooks, and repetitive loops of opener "Right In" and the rap-metal fusion of "Kyoto." Even when he does think outside the box -- as on "Right on Time," a percussive, hard house collaboration with 12th Planet and Kill the Noise which eventually builds into a feverish slice of happy hardcore, and "The Devil's Den," a chaotic hook-up with Wolfgang Gartner which takes in everything from old-school rave to ska to techno -- the results are more headache-inducing than thrilling. There are a few more encouraging signs, such as the Doors-featuring "Breakin' a Sweat," which combines proggy guitar hooks, psychedelic organ chords, and Jim Morrison samples with a snarling, Prodigy-esque vocal and a filthy slab of dub bass to produce one of the year's most unexpectedly successful partnerships, and the multi-layered trance of closer "Summit," given an ethereal sheen thanks to Ellie Goulding's lilting tones, both of which suggest Skrillex should utilize his melodic leanings more often. But overall, Bangarang is a disappointingly formulaic affair which hints for the first time that the wheels may soon slowly begin to fall off.
Jason Castro's third studio album, 2013's Only a Mountain, is the singer's second contemporary Christian-themed release and builds nicely upon 2010's Who I Am. Previous to these releases, Castro worked in the realm of secular pop/rock with his 2008 self-titled debut. That release, coming off Castro's run on "American Idol", delivered a pleasant, somewhat hippy-dippy sound that moved from strummy ukulele cuts to more strident alt-rock tunes. Who I Am quickly followed that same year, and worked overall to reveal the dreadlocked singer to be a deeper, more thoughtful artist than his time on "AmIdol" might have shown. In that spirit, Only a Mountain showcases how much Castro has grown, especially as a vocalist. Tracks like "If It's Love" and the slow-burn ballad "Stay This Way" display Castro's more mature vocal sound, one that falls somewhere between the yearning gravity of OneRepublic's Ryan Tedder and the hushed intensity of Ed Sheeran. These are dynamic piano- and guitar-driven productions that slough off some of his more cherubic tendencies in favor of an adult contemporary soulfulness. It also doesn't hurt that Castro, who married in 2010 and had a daughter in 2011, gets co-writing credit on every song on Only a Mountain. The result is that Only a Mountain is a solid album that leaves you with the impression that Castro is more directly in command of his life, his career, and his music.
Matt Collar, Rovi