Australian Mountain Bike (AMB) provides access to an active, adventurous audience which is difficult to reach through any other medium. AMB is about engaging riders of all levels - inspiring, educating and entertaining them with every issue. AMB is a credible media environment where advertisers are assured of reaching the very heart of their market - in a quality format produced by a professional team. AMB is as old as mountain biking in Australia. Our 14-year heritage and innovative editorial team have established AMB as a leading magazine brand that is well established in the Australian cycling industry. We are the readers� first choice, resulting in continued growth in copy sales. Our advertisers benefit by their brands being seen in this credible environment. AMB reaches readers through the sport and lifestyle they are passionate about.