The Simpsons is the longest-running primetime comedy in television history. Since its launch in January 1990 as a regularly scheduled series, this celebrated show has remained one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Matt Groening created the infamous Simpson family: Homer, Marge, Bart, Lisa and Maggie, and alongside legendary producer James L. Brooks, they took them from script to screen to pop-culture icons.