Country Buck$

In the season premiere, Matt plans to take a secret detour while on a business trip to see his friend and country singer star Luke Bryan in concert. Suspicious that Matt might try to mix business with pleasure, Ryan sends T-Carr along to babysit. Meanwhile, Hard Luck has to face that his daughter, Jessa, is no longer just his baby girl.

Matt and Ryan hold a "pitch day" for potential Wildgame products but try to box out all of Hard Luck's crazy ideas. Will Hard Luck figure out a way to be heard? Meanwhile, Joe Buck starts working at the ranch with T-Carr and finds out that starting at the bottom is not as glamorous as he thought.

Matt decides to take dating seriously for the first time in 8 years and gets set up on a "real date." On the professional side of his life, Matt decides to take on the urine distribution market, but when T-Carr and Hard Luck crash the party will his urine dreams go down the drain?

Ryan wants to replace Hard Luck's ancient hunting stand with a new Wildgame Innovations stand, but Hard Luck refuses to let go. Meanwhile, Ryan tasks Matt to create a new bow fishing marketing video but Matt's urban vision clashes with Ryan's traditional marketing ideas.

Matt and Joe Buck are forced to enter a bachelor auction but their moms take the prep and primping way too far. Meanwhile, Hard Luck and Big Bill test Ryan's new "indestructible" gun case and take product testing to a new level.

Matt, Ryan and Hard Luck head up to Lambeau Field for an event with Troy Landry. While in Green Bay, the Landry and Busbice competitive spirit is in full swing and it leads to a lot of smack-talk. The families decide to hold a competition back in Louisiana to determine who the best hunters are once and for all.