On the series final of Gruen: Taylor Swift. She's not just a singer, she's the product, a salesperson, marketer and strategist. We look at the launch of her PR-tinged new album Reputation and how she's changing the music industry in 2017. Why Panadol is tackling technology addiction and rebranding the humble headache. Plus, a Pitch for a jingle to unite us all and we dive into the archives and do one last lap around the advertising hall of shame.