Gruen

2015 • Australian Broadcasting Corporation
4.5
17 reviews
Eligible
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Season 10 episodes (10)

1 Episode 1
5/2/18
Season-only
How are the big banks selling themselves during the royal commission? Will Coke No Sugar reverse sliding soft drink sales? Ads that murder our favourite songs, and a Pitch to make Australia the USA's 51st State.
2 Episode 2
5/9/18
Season-only
Facebook's new ad campaign and the evolution of Brand Zuckerberg. Selling Australia to the USA and the aftermath of the viral Dundee reboot. Plus, a pitch to shut down the internet.
3 Episode 3
5/16/18
Season-only
This week on Gruen: the changing face of pharmacies- how the humble chemist became a $16 billion industry. Dollars and scents- why are so many celebrities flogging fragrances? A Pitch to boycott the Royal wedding and David Warner's redemption tour.
4 Episode 4
5/23/18
Season-only
The race to trace your saliva- the booming business of DNA testing. Selling gossip magazines in the aftermath of the Royal Wedding and Rebel Wilson. Plus, a Pitch for a parental payback scheme.
5 Episode 5
5/30/18
Season-only
This week on Gruen, we pull back the covers on mattresses and find out how sleep is being sold and disrupted. A confronting animal rights campaign. Plus a Pitch to reposition the art of cheating.
6 Episode 6
6/6/18
Season-only
How do you sell something a quarter of a million Aussies have ditched in the past year: health insurance. An IKEA ad that's almost as baffling as its store layouts and a Pitch to save the humble bee.
7 Episode 7
6/13/18
Season-only
On Gruen this week: the hair loss industry and how the advertising targets male insecurities. The online shopping wars and Amazon Australia: the big new local brand tests the waters with a big new local campaign. Plus, a Pitch to raise the profile and pay packet of teachers. Joining Wil, Todd and Russel will be Cam O'Keefe and Emily Taylor.
8 Episode 8
6/20/18
Season-only
Dishing up on how Uber Eats, Deliveroo, Menulog and Foodora are changing take out. Raising awareness for a cancer that no one wants to talk about and a Pitch to bring The World Cup across the ditch.
9 Episode 9
6/28/18
Season-only
How you sell lollies without a single TV ad. The rise of End of Financial Years Sales and discount fatigue. Sunny the latest banking mascot and a Pitch to convince millennials to move to the country.
10 Episode 10
7/4/18
Season-only
On the Gruen season final: the supermarket bag ban - a big PR win or spectacular PR fail? ASMR - a trend with big brands riding on its coattails. Plus a Pitch to persuade us to abandon banks forever.

About this show

The show that lifts the lid on advertising, spin and marketing. Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts to unpick the ways we're all bought and sold.

Ratings and reviews

4.5
17 reviews
A Google user
December 3, 2016
Do you need to be studying or in marketing or psychology to enjoy this show? No it is good Aussie irreverent humour that just happens to be great applied psychology and fantastic explanation of marketing strategy and tactics. Gruen's marketing is so great - I never want it to end!
9 people found this review helpful
Oliver Rozario
April 22, 2016
My favorite marketing show as a marketing student
3 people found this review helpful
Nadi Mel
August 2, 2016
witty and intelligent
7 people found this review helpful