This series follows designer-architects - and the entrepreneurs who hire them - on their perilous journey from blueprint to opening day of a new business. Relationships are pushed to the breaking point. A mother and daughter argue over their Cape Cod spa; a mouthy tycoon torments his designer; a fashion legend battles his CEO son-in-law. It’s a high-pressure world where unforgettable mavericks put it all on the line to define the future of retail.