The world's largest biker bar is open for only 10 days a year in August. This summer Mike Ballard has to try and turn a profit at the Full Throttle Saloon during the 71st annual Sturgis Motorcycle Rally. He has to control his eccentric - and sometimes thieving - staff of bartenders, and dancing girls while the Throttle hosts big name concerts, burlesque shows, and other biker-friendly acts.
It's the final night of the Rally, and the last chance for Michael to make his money for the rest of the year. Complicating matters even more, this is "Locals Night" when the younger, rowdier crowd shows up and brings a whole new set of problems.