The world's largest biker bar is open for only 10 days a year in August. This summer Mike Ballard has to try and turn a profit at the Full Throttle Saloon during the 71st annual Sturgis Motorcycle Rally. He has to control his eccentric - and sometimes thieving - staff of bartenders, and dancing girls while the Throttle hosts big name concerts, burlesque shows, and other biker-friendly acts.
The Full Throttle Saloon is kicking everything up a notch for the 2011 Rally, with bigger and better entertainment. But for owner Michael Ballard, the problems are also bigger.