Google Play highlights from I/O
Take a look at our recap of the biggest announcements from I/O, including new ways to acquire and engage users, optimise revenue and reinforce trust with secure, high-quality experiences that your users will love. And, learn more about our new vertical approach, designed to address the unique needs of your app category.
Google Play keynote
Watch the recording from I/O and discover the latest ways in which we're helping you grow your business.
Scale and optimise your business
Learn how to navigate the complexities of managing a global business with Google Play.
Guidance for every goal
Find the right tools and resources to accomplish your goals with Google Play.
Growing your audience
We offer a suite of reporting and optimisation tools – including Market Insights exclusive to Google Play – all designed to maximise your reach.
Monetise with Play Commerce
Google Play Commerce is a platform to help you reach your monetisation goals. Explore tools, features and programmes that are deeply integrated into Google Play — all built on top of our trusted and secure platform.
Improving app quality
Building a high-quality app or game can drive its success on Google Play. Increase your app's reach by implementing these key improvements.
Privacy and security
Our developer policy guidelines give you the resources that you need to keep your app safe and reliable for all users around the globe.
We offer a suite of reporting and optimisation tools – including Market Insights exclusive to Google Play – all designed to maximise your reach.
Google Play Commerce is our platform to help you reach your monetisation goals. Explore the tools and resources to monetise your app and boost your revenue.
Building a high-quality app or game can drive its success on Google Play. Increase your app's reach by implementing these key improvements.
Our developer policy guidelines give you the resources that you need to keep your app safe and reliable for users around the globe.
Explore all our guides and resources
Programmes and initiatives
Supporting developers of all sizes, stages of growth and business models.
Google Play Points
Connect with highly engaged users and earn incremental revenue.
Google Play Pass
Get discovered and earn recurring revenue from Play Pass users.
Indie games
Access resources designed specifically for indie game developers.
