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Topics
Resource type
App category
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Guide
Getting featured on Google Play
Every day, Google Play helps billions of people discover new, engaging, helpful and enriching content from our developer community. We reward developers who invest in building great user experiences, and we’re constantly developing ways to support and promote high-quality apps and games. These include discovery treatments, for example, higher ranking in places where we make recommendations to users, and featuring treatments, such as dedicated spaces for promotional content.
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Play Academy
Optimise your store listing with experiments
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Programme
Change the Game
Change the Game is an initiative from Google Play to support and empower women as game players and creators. By conducting ongoing research, fostering youth engagement, partnering with forward-thinking organisations and putting success stories in the spotlight, we seek to improve representation in the world of mobile gaming and create purposeful change in the industry.
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Programme
Google Play Points
Google Play Points is a programme that rewards users for engaging with the Play ecosystem. Selected developers are invited to provide app-specific Play Points promotions which provide even greater rewards, increasing user retention and reinvestment of points within their app.
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Video
I/O '18: Release management: Successful launches and updates on Google Play
Learn about the latest changes to release tools in the Google Play Console, which enable fast and safe release rollouts. The session will also highlight developer best practices with regard to release processes, including rapid iteration, fast feedback and advanced staged roll-outs.