Google Play Commerce
A commerce platform to help you reach your monetisation goals. Explore tools, features and programs deeply integrated into Google Play – all built on top of our trusted and secure platform.
New to monetising your app or game?
Boost your revenue with Play Commerce
Discover the latest monetisation tools and features from I/O’23.
Run price experiments for in-app products
Test price points and optimise for local purchasing power at scale, right from Play Console.
Subscription catalogue management
The Monetization.subscriptions APIs will soon replace InAppProducts API.
Explore hybrid monetisation
Earn more with in-app purchases and subscriptions.
Buyer access
Connect with hundreds of millions of buyers worldwide.
Our extensive payment method library also enables local payment methods like eWallets and offline payment methods such as cash.
190+
markets with credit or debit cards.
165+
direct operator billing options in 65+ markets, covering 1B+ active devices.
1.2M
locations to buy gift cards or top up Play balances across 30 markets.
300+
local payment methods in 65+ markets.
Monetisation tools
Optimise your monetisation strategy with tools to increase buyer conversion, engagement, retention and more.
Insights / Growth
Acquisition / Conversion
Engagement / Retention
Tax and compliance support
Meet tax and regulatory obligations for local and international markets.
Trusted and secure purchases
Provide trusted and safe ways to pay for your digital products and content, with fraud and abuse prevention tools, plus monitoring support.
fraudulent and abusive transactions prevented in 2022.
Play Pass
Premier subscription service for enhancing your monetisation strategy and giving you access to users in 90+ markets.
Play Points
Global rewards programme driving engagement with over 100 million members in 30+ markets.
Play Media Experience
Supporting apps offering video, audio or books build best-in-class user experiences through deep product integrations.
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Design a hybrid monetisation strategy to create more options for more users
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Increase conversion of target users to subscribers with these paywall strategies
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CyberLink increased revenue with Google Play subscriptions
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Beelinguapp finds success with subscriptions
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MatchingAgent increased tapple's LTV 30% with subscriptions on Google Play
Learn more
Signs and signals of sub-optimal monetisation
Learn how to identify patterns in your data to identify opportunities to grow your business
How to win as a subscription business
Learn how to find the right combination of offering and price
How to win back subscribers who cancel
Learn how developers spot at-risk subscribers and win them back if they leave
Find success with Google Play
Publish your apps and games to users around the world and grow your business on Google Play