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Google Play premium growth tools

Google Play offers a range of tools and features to help you expand your audience and maximise revenue. Additional premium growth tools are available to apps and games that meet our eligibility criteria.

To see if your title is eligible, go to the promotional content page in Google Play Console.

Included tools and features

This list will expand over time:

Eligibility criteria

To qualify for access to premium growth tools, you must be a developer in good standing on Google Play. In addition, your app or game must meet one of the following thresholds:

At least 1.6 million 28DAU daily over the previous 3 months, and a minimum of 1.6 million active installations.
At least 2 million 28DAU daily over the previous month, and a minimum of 2 million active installations.
At least $40,000 USD/month in consumer spend over the previous three calendar months, or at least $50,000 USD in the previous calendar month.

Reduced thresholds for qualifying developers and titles

Eligibility thresholds are reduced in the following cases:

  • You are a developer in the Google Play Partner Programme

  • You are a developer in the Media Experience programme

  • Your title has consistently maintained a top 10 ranking by 28DAU on every day of the previous calendar month, in at least one of the following countries and categories:

    • Countries: Argentina, Bangladesh, Brazil, Egypt, France, Germany, India, Indonesia, Italy, Japan, Mexico, Pakistan, Philippines, Russia, South Korea, Thailand, Türkiye, United Kingdom, United States, Vietnam

    • Categories: Entertainment, Music and audio, Health and fitness, Sports, Beauty, Lifestyle, Books and reference, Food and drink, Shopping, Travel, Education, Social

Reduced thresholds

At least 800,000 28DAU daily over the previous three months, and a minimum of 800,000 active installations.
At least 1 million 28DAU daily over the previous month, and a minimum of 1 million active installations
At least $20,000 USD/month in consumer spend over the previous three calendar months, or at least $25,000 USD in the previous calendar month

Access to premium growth tools for new launches

If you are a developer in the Google Play Partner Programme or Media Experience programme, your new title launches automatically. Get access to promotional content for a minimum of two quarters after you launch. After this time, you'll lose access unless your title meets the reduced thresholds.

Exclusions

Premium growth tools are currently available for selected app categories. We're working to expand access and will provide updates as they become available.

Excluded categories: Finance, Dating, News, Video players, Business, Medical, Parenting, Tools, Casino.

Frequently asked questions:

For existing titles on Google Play

For new title launches on Google Play (for developers in the Google Play Partner Programme for Games or Media Experience Programme)