Play user choice billing pilot
This pilot allows participating developers to test offering an alternative billing option next to Google Play's billing system and is designed to help us explore offering this choice to users.
Pilot goals
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Gain insights on user choice billing from developers and consumers in different countries to ensure that we can maintain a positive user experience with alternative billing systems
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Understand requirements and challenges for developers
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Understand the complexities involved in supporting user choice billing
Programme requirements
Developers participating in user choice billing must be willing to meet appropriate user protection and programme requirements, including:
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Implement trust and safety requirements, and user experience guidelines when available
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Only offer user choice billing to mobile and/or tablet users in announced pilot countries
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Comply with the Payment Card Industry Data Security Standard (PCI-DSS) (if handling credit and debit card data)
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Only offer alternative billing systems within the app
For participants in this pilot, service fees, which support our investments in Play and Android, will continue to apply. Developers must pay Google the applicable service fees. When a consumer chooses to use an alternative billing system, the service fee that the developer pays will be reduced by 4%.
Enrolment
Please note that eligibility and requirements are subject to change. Developers will be required to switch to our automated APIs once they become available. We expect the pilot details to continue to evolve as we learn more and receive additional feedback, including evaluating countries for future expansion.