Strategic guidance

Get monetization insights and metric-driven guidance to help you grow your game’s revenue

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Contextualize your revenue

See how your game’s revenue metrics contribute to your business goals and when to prioritize optimizing one over another

Identify opportunities

Find out where you can improve a metric by benchmarking against peer groups and; trend data, and explore insights by country

See your next steps

Get metric-driven recommendations with actions you can take right away, including small investments with outsized returns

Best practices

  • Select a metric and explore it in detail to track your performance over time

  • Use the metric hierarchy to understand how you can directly influence your game's lower-level performance metrics, which contribute to your overall business performance

  • Use peerset comparisons and per-country breakdowns to identify your biggest growth opportunities, including underperforming markets and where you are a market leader

  • View metric-specific recommendations to help you diversify your promotional content, refine your game mechanics, or test new price points that enable purchasing power parity

Find out more

More on monetizing with Play Commerce

Generate revenue from your app or game with our feature-rich commerce platform designed to help you reach your monetization goals.

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Strategic guidance

Get monetization insights and metric-driven guidance to help you grow your game’s revenue

Go to Play Console