How You Can Sell More Books: Proven Audience Building Strategies
About this ebook
When Brian Rathbone got himself kicked out of high school, no one would have guessed he would go on to sell more than half a million books. No one knew who he was. No one was waiting to buy his next book, but somehow he managed to build an audience from scratch. Brian shares his mistakes and successes, so you can benefit from his experiences.
Introduction - Who the heck is Brian Rathbone?
The Basics – Don’t put the cart before the dragon
Audience Building – Engage the geek magnet
Hyperlinks for Authors – Transporting the reader to your world
Readers Versus Units Sold – Treasure the dragon, not the hoard
Email Lists – The dragons are in the list
Mailing List Rental – Other people’s dragons
Giving Away Content – No such thing as a free dragon
Distributors Versus Publishing Direct – Here, you deal with the dragons!
Conventions, Events and Book Signings – Beware the unicorn traffic jam
Give The Reader Options – What color is your dragon?
Meta-data – People who ran from this dragon also ran from that one
Know Your Retailer – Befriend the gentle giant
Team Up With Others – There is strength in legion
Where To Spend Your Money – You can’t take hoard with you
Web Sites And Email For Authors – hotone @ grumpydragons.com
Twitter For Authors – Wookiees, Peanuts and Shapeways
SEO For Authors – Invisible books don’t sell and they scare me a little
Analytics For Authors – Counting your dragons.
Marketing Nonfiction – How dragons can help you, too!
Conclusion – Group dragon hug.
