Google Play for Education Addendum to the Developer Distribution Agreement
The requirements below apply to all applications offered in Google Play for Education in
addition to the requirements of the Developer Distribution
Content requirements. In addition to the Content Policies contained in
the Google Play
Developer Program Policies, Developers must ensure that the content of each app, and
any ads they contain, meet the following requirements:
- You must identify any app:
using the means specified in the developer console.
- containing advertising; or
- offering in-app purchases of any type
- If apps contain ads, the ads must be clearly distinguishable from other app
content. Other app content must not be used as means of promoting commercial products
in a manner unrelated to the functions of the app.
- If an app contains messaging functionality, or collects or uses the user’s
geo-location, you must notify users of these functions clearly and prominently in the
app description in addition to obtaining any user consents that are required under
- Apps and the ads they contain must not request users to input personal information
or collect such information, except for the purpose of verifying the user’s entitlement
to use the app.
- Apps must not perform any of the following functions:
- sending SMS messages;
- making or monitoring phone calls;
- tracking other apps or content installed on the user’s device;
- collect or store geo-location data from the user’s device without consent or
for purposes unrelated to the educational functioning of the app;
- collect or store information to build profiles of the user for commercial
purposes unrelated to the educational function of the app; or
- add bookmarks, shortcuts or icons to the user’s device for for third party
services, advertising or any function other than to provide access to the app.
- Apps must not contain sexually suggestive content or portray violence.
- Apps that permit messaging between users may have a medium (but no higher) maturity
rating. All other apps must be of a maturity level that is suitable for use by
everyone, as described in Google Play’s ratings
Transparency. Your app’s title and description must contain accurate
information about the app’s content and functioning, and must not be misleading or
deceptive. App descriptions should be designed to assist an educator to assess the app’s
suitability for educational use.
COPPA compliance. The laws of some countries, including the United
States, impose restrictions on the online collection and use of information from
children. You acknowledge that you are responsible for ensuring that each app that you
include in Google Play for Education complies with the Children’s Online Privacy
Protection Act and all other applicable laws and regulations.
Free trial period. You agree that any app participating in this program
may be made available for download and use to educators and administrators within
institutions for no charge for a trial period of up to 24 hours.
Volume purchases. Each institution participating in this program may
make purchase access rights to an app on behalf of a number of end users associated with
the institution by paying the applicable charges for the access rights granted to each
end user. App charges may be subject to discounts for volume purchases as set forth and
agreed by you in the developer console from time to time.
Payment for Premium Access. Developers offering, promoting or making
available additional paid content, services or functionality for use within an app
downloaded from Google Play for Education must make that content, services or
functionality available for sale through Google Play for Education (where the relevant
transaction type is available), and the exceptions to the requirement to use Google
Play’s payment system for in-app purchases of digital content or goods noted in the
Play Developer Program Policies shall not apply.
Blocking of In-app Purchases. You acknowledge that Google or educational
institutions may disable end users within the institution from making in-app purchases
from any app participating in the program.
Reassignment of apps. Once an institution has made a free or paid app
available to a user through Google Play for Education, the institution may withdraw
access from that user and assign it to another member of the institution any number of
times without additional charge. After an institution reassigns an app to a new user, the
user previously granted access to the app will no longer have access to the app through
the user’s account. If you do not wish your app to be reassignable in this way, you
should not make it available through Google Play for Education. You may withdraw your app
from Google Play for Education at any time and future purchases of your app will not be
reassignable. However, any copies of your app purchased while your app was part of Google
Play for Education will continue to be reassignable, and are eligible for support and
upgrades pursuant to the terms of the Google Play Developer Distribution Agreement.