Help your app stand out from the crowd by providing a unique or innovative solution, use case and experience

Respect local cultural norms with regional pricing and other launch tips for markets around the world

Connect users and drive deeper engagement by nurturing communities and encouraging user-generated content

Leverage Google Play’s closed or open testing infrastructure to build out your features with feedback from real users

Maximise your reach with global audiences by localising your app strings and Store Listings with our translation services

Sustain long-term relationships with users by releasing regular updates with new content or features

If your app contains ads, ensure that the ad experience is engaging rather than distracting

Ensure that your app description is concise, engaging and reflective of the experience that users can expect from your app by running Store Listing Experiments

Increase discoverability by optimising your graphic assets, screenshots and video to provide a clear and accurate representation of your app experience

Create an intuitive user experience by supporting standard Android visual design and interaction patterns

Implement key functional behaviours related to media playback and recording, content sharing and background services

Optimise for performance, stability and compatibility to meet your user’s expectations

Protect the user’s privacy and security by adhering to the user data policies