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Power to scale

Use our platform to help grow your business globally

Freedom to iterate

Experiment and test to optimize what you need for launch and beyond

Access to insight

Tap into rich information and actionable insights to make better decisions

What’s new in Google Play

Get the latest announcements from Google I/O and learn how our platform can help you grow your business, from driving more installs to increasing your engagement and revenue.

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Build a high-quality app or game

Drive long term success by improving key app quality components including content, user experience and technical performance

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Pre-launch reports

Spot issues such as app stability and performance before they affect your users

Android vitals

Monitor and improve the technical quality of your app or game

Release with confidence

Make your app launch a success with tools and strategies to help you publish, manage, and distribute your app worldwide

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Store listings

Make a great first impression on potential users with a strong Play store listing

Releases overview

Monitor your builds to manage your releases at every stage of the process

Grow your audience

Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play

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Acquisition reporting

Track acquisition trends and see which sources are driving the highest quality impressions

Statistics

Query, explore, and compare exclusive metrics about your app from across Play Console

Monetize with ease

Create a revenue stream by launching a paid app or offering digital content or subscriptions

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Subscription setup

Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management

In-app products

Grow your revenue by selling products within your app using Google Play Billing

Drive engagement and user retention

Keep users coming back for more with our engagement tools and insights

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Reviews

Discover what users are saying about your app. Engage with users by responding directly to their feedback.

Ratings

Your app rating is a reflection of how users respond to your app. Learn what affects your rating and what you can do to influence it.

More resources

Blog post

Boosting developer success on Google Play

To better support developers in growing their business on our platform, we are reducing our service fee to 15% on the first $1M USD in annual revenue. Every developer, regardless of size, will be eligible for this benefit starting in July 2021.

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Find success with Google Play

Publish your apps and games to users around the world and grow your business on Google Play

Go to Play Console