Built by you. Powered by us. Experienced by billions.

Power to scale

Use our platform to help grow your business globally

Freedom to iterate

Experiment and test to optimize what you need for launch and beyond

Access to insight

Tap into rich information and actionable insights to make better decisions

New publishing features

The Publishing overview page helps you better understand your publishing process while Managed publishing gives you more control over when your app updates go live

Learn more

Build a high-quality app or game

Make the most of your pre-launch period to test and gather feedback, then monitor your performance post release

Discover how

The latest

December 1st, 2020

Churn - act before it's too late

Learn about tactics for identifying churn predictors based on Google Play’s research

Read article

Find success with Google Play

Publish your apps and games to users around the world and grow your business on Google Play

Go to Play Console