Grow your business on Google Play

Find the tools and resources you need to release, manage, and monetize your apps and games on the Google Play platform.
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Google for Games @GDC

Attend GDC to learn how you can grow your community of loyal gamers, reimagine the future of gaming with Google AI, and bring more users to your Google Play Games on PC games. Check out the full GDC agenda.

Play APIs status dashboard

You’re now able to monitor the status of some of our most-requested Play APIs and services.

Prompt users to update to your latest app version

Introducing a new tool that will help users enjoy the latest versions of your app.

Get Google Play developer updates in your inbox

Guidance for every goal

Find the right tools and resources to accomplish your goals with Google Play.

Growing your audience

Growing your audience

We offer a suite of reporting and optimization tools—including market insights exclusive to Google Play—all designed to maximize your reach.

Monetize with Play Commerce

Monetize with Play Commerce

Google Play Commerce is a platform to help you reach your monetization goals. Explore tools, features, and programs deeply integrated into Google Play — all built on top of our trusted and secure platform.

Improving app quality

Improving app quality

Building a high-quality app or game can drive its success on Google Play. Increase your app’s reach by implementing these key improvements.

Privacy and security

Privacy and security

Our developer policy guidelines give you the resources you need to keep your app safe and reliable for all users around the globe.

We offer a suite of reporting and optimization tools—including market insights exclusive to Google Play—all designed to maximize your reach.

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Insight

Grow in new markets with Go Global

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Track acquisition

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Optimize your store listing

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Analyze metrics exclusive to Google Play

Case study

Riafy uses Android App Bundles to reduce app size and grow installs

Google Play Commerce is our platform to help you reach your monetization goals. Explore the tools and resources to monetize your app and boost your revenue.

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Program

Grow with Google Play pass

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Sell products in-app

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Set up subscriptions

Case study

Beelinguapp finds success with subscriptions

Help center

Tax and compliance support

Building a high-quality app or game can drive its success on Google Play. Increase your app’s reach by implementing these key improvements.

improving-app-quality

Medium

Scale the happiness of your users

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Monitor quality with Android vitals

Help center

Run store listings experiences

Case study

SGN games increases conversions using store listings experiments

Our developer policy guidelines give you the resources you need to keep your app safe and reliable for users around the globe.

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Play Academy

Build privacy-friendly apps

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See your policy status

Article

Upcoming Android and Google Play deadlines

Programs and initiatives

Supporting developers of all sizes, stages of growth and business models.

Google Play Points

Google Play Points

Connect with highly engaged users and earn incremental revenue.

Google Play Pass

Google Play Pass

Get discovered and earn recurring revenue from Play Pass users.

Indie Games

Indie Games

Access resources designed specifically for indie game developers.

Google Play Academy

Online training for new and seasoned app and game developers.

Google Play Academy

Case studies

See stories of real businesses thriving on Google Play.

Case studies