Google Play premium growth tools
Google Play offers a range of tools and features to help you expand your audience and maximise revenue. Additional premium growth tools are available to apps that meet our eligibility criteria.
To see if your app is eligible, go to the promotional content page in Google Play Console. For games, see Google Play Games | Level Up page for benefits and guidelines.
Eligibility criteria
To qualify for access to premium growth tools, you must be a developer in good standing on Google Play. In addition, your app must meet the following thresholds, and be in a supported category.
Thresholds
The required thresholds vary depending on your app's category.
| Apps in the dating category | All of the following must be met:
|
|---|---|
| Apps in all other supported categories | One of the following must be met:
|
Supported categories
All categories are supported in full unless otherwise specified below.
Where categories are partially supported, titles in these categories are only eligible for promotional content if they are in one of the specified subcategories, and also not in any other subcategories outside the specified list.
|
Category |
Status |
Supported subcategories |
|
|---|---|---|---|
| Apps |
Business |
Partially supported |
|
|
Dating |
Partially supported |
Apps not targeted to a limited audience, for example religion, ethnicity, age, gender or other preference. |
|
|
Finance |
Partially supported |
Apps in the following subcategories are supported, provided that they do not also belong to the Loans, Make money, Investment or Credit card subcategories:
|
|
|
Medical |
Not supported |
N/A |
|
|
News |
Partially supported |
|
|
|
Parenting |
Not supported |
N/A |
|
|
Tools |
Partially supported |
|
|
|
Video players |
Not supported |
N/A |
Note: Your app's category is assigned by Google Play and can be found on your store listing under 'About this app'. Please be aware that in some cases, an app may have multiple sub-categories and the store listing may not display all of them.
Reduced thresholds for qualifying developers and titles
Eligibility thresholds are reduced in the following cases:
-
You are a developer in the Media Experience programme.
-
Your title has consistently maintained a top 10 ranking by 28DAU on every day of the previous calendar month, in at least one of the following countries and categories:
-
Countries: Argentina, Bangladesh, Brazil, Egypt, France, Germany, India, Indonesia, Italy, Japan, Mexico, Pakistan, Philippines, Russia, South Korea, Thailand, Türkiye, United Kingdom, United States, Vietnam.
-
Categories: Entertainment, Music and audio, Health and fitness, Sports, Beauty, Lifestyle, Books and reference, Food and drink, Shopping, Travel, Education, Social
-
Reduced thresholds
| At least 800,000 MAU daily over the previous three months, and a minimum of 800,000 active installations. |
| At least 1 million MAU daily over the previous month, and a minimum of 1 million active installations. |
| At least $20,000 USD/month in consumer spend in each of the previous three calendar months or at least $25,000 USD in the previous calendar month. |
Access to premium growth tools for new launches
Premium growth tools are available to support new app launches for developers in the Media Experience Programme.
Your new app launches automatically get access to promotional content for a minimum of two quarters after you launch. After this time, you'll lose access unless your app meets the reduced thresholds.
Frequently asked questions:
For existing titles on Google Play
My title qualifies for access to premium growth tools. What do I have to do to start using them?
How quickly do newly eligible titles get access to premium growth tools?
What happens if my title stops meeting the criteria?
Where can I see why my title qualified (or did not qualify)?
For new title launches on Google Play