Quickly share app bundles and APKs with up to 100 testers for initial quality assurance checks using internal testing

Get early feedback on new or updated builds of your app from a wider set of Trusted Testers using closed testing

Gather private feedback from a large group by surfacing your app's test version on Google Play with open testing

Learn about your app's stability, performance and more with pre-launch reports or use Firebase Test Lab for additional options

Plan and prepare for app review times, as certain categories of apps may be subject to longer review times

Stay up to date on Google Play policies to avoid violations in policy status

Choose exactly when your app updates are published so that you can align with ad campaigns or other launch events using managed publishing

Minimise risk with a staged roll-out to a percentage of users so that you can monitor performance and feedback

Review your app’s performance across a range of technical quality metrics including crash rate, ANR rate, excessive wake-ups and more with Android vitals

Once your app is live, identify issues quickly with customised stability and performance metrics with Firebase Crashlytics and performance monitoring

Increase discoverability by optimising your graphic assets, screenshots and video to provide a clear and accurate representation of your app experience

Help Google Play promote your app properly by providing accurate categorisation and content rating

Capture early consumer interest and accelerate launch performance with a pre-registration campaign and app campaign to drive installs and in-app conversions

Maximise your reach with global audiences by localising your app strings and Store Listings with our translation services

Appeal to specific user segments by tailoring your app’s Store Listing to countries that you select, or even your pre-registration campaign, with custom Store Listings

A/B test different versions of your listing page amongst actual Google Play users by running Store Listing Experiments

Understand the Developer Programme Policies – if your app violates these policies, it could be removed from Google Play

When you upload an app bundle or APK, it needs to meet Google Play’s target API level requirements. New apps and app updates must target Android 10 (API level 29) or higher; except for Wear OS apps, which must target API level 28.

Starting in August 2021, new apps will need to publish with the Android App Bundle format or use Play Asset Delivery or Play Feature Delivery to deliver assets or features that exceed a download size of 150 MB. Expansion files (OBBs) will no longer be supported for new apps.

Specify which Android versions and device screen sizes your app is designed to work on

Check your app against our quality guidelines. Use these tests to confirm that your apps offer the basic UI design, features and functions expected by Android users.