Google Play Points

Developers can offer users in-app product items or discounted game coupons in return for their accrued points.

Participating developers saw revenue uplift as high as 30%

No development work is required for coupons – once the required details are submitted, they will go live in the next 24 hours on the Play Points 'Earn' tab. In-app items require some technical development after the promotion details are submitted in the console – you can find more information on this process and what will be required here.

Integrating with the Play Console allows us to expedite the setup and contracting processes, increase transparency and control over exchange content offer management, and enable participation in Play Points market expansion.

After being whitelisted for the programme, you will receive a full integration guide on how to set up in-game items and coupons, as well as how to integrate these into your games.

For coupons, developers choose from a list of pre-populated values that we maintain. For in-app purchases, they choose a managed product, then select a discount, generally from 40% to 99%.

Programme-wide, we have seen in previous analysis that 70%+ of points earned within a signed partner’s game are re-invested in that same game.