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Play Media Experience Programme

The Play Media Experience Programme helps developers build best-in-class user experiences through deep product integrations, while recognising industry economics of media content verticals.

Developer benefits

  • Additional discovery and engagement opportunities across devices

  • Service fee of 15% for all applicable earnings or lower, based on industry

  • Reduced thresholds to qualify for premium growth tools, like promotional content

Eligibility and requirements

  • App primarily offering video, audio or books in which users pay to consume content

  • Over 500,000 monthly active installs on Google Play

  • High-quality user experience with strong Google Play rating

  • Developer account in good standing

  • Integration of specific Google platforms and APIs based on type of media content

  • Additional requirements apply depending on the type of media content

Learn more about the product requirements for each programme below.

Video

  • Content

    Video programming such as movies, TV shows, live sport and live news

  • Required integrations

    Integrations for Android TV, Google TV, Cast platforms with metadata feed ingestion

  • User benefits

    Smart recommendations to easily find content, easier sign-up and enhanced discovery

Audio

  • Content

    Music and audio content such as music streaming, Internet radio and podcasts

  • Required integrations

    WearOS, Android Auto, Android TV and Google Cast platforms

  • User benefits

    Content discovery and continued listening across devices

Books

  • Content

    Books, audiobooks and comics

  • Required integrations

    Tablet and foldable optimisations, Entertainment Space. WearOS and Android Auto for audiobooks apps.

  • User benefits

    Improved reading experience, content discovery and re-engagement throughout Entertainment Space

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