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Store Listing Experiments

Optimise your Google Play Store Listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localised text.

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Increase installs and conversion

Optimise your install conversion rate by running A/B tests on your Store Listing text and graphics

Localised experiments for a global presence

Run experiments to see how users respond differently around the world

Metrics to help you optimise

See acquisition and 1-day retention rates for each version of your Store Listing so that you can make further improvements

Best practices

  • Get the biggest impact by testing icons, videos and screenshots

  • Get the clearest results by testing a single asset at a time

  • Test for at least a week to account for weekday vs. weekend traffic patterns

  • Revisit assets over time to account for changes in users, locations and seasonality

  • Opt in to email notifications to be alerted when a winning variant has been declared

Find out more

How to set up an experiment

Visit the Play Console Help Centre to learn how to set up a Store Listing Experiment

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Get Store Listing certified

Certify in Store Listing best practices on Google Play Academy

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Best practices for better experiments

Watch our team share their tips for running experiments at Google I/O 2019

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Drive installs with Store Listing Experiments

Read our best practices for driving installs with Store Listing Experiments

Learn more

  • SGN games increases conversions using Store Listing Experiments

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  • Tapps Games increases installs by more than 20% with Store Listing Experiments

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  • Kongregate increases installs by 45% with Store Listing Experiments

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  • Pincer Games increases conversions by 20%

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More on growing your audience

Accelerate your user growth with our reporting and optimisation tools, including unique market insights exclusive to Google Play

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Store Listings

Make a great first impression on potential users with a strong Play Store Listing

Acquisition reporting

Track acquisition trends and see which sources are driving the highest-quality impressions

Pre-registration

Create excitement and awareness of your apps and games before they’re in production

Translation services

Localise your app experience for users around the world by translating your app's Store Listing page, app strings and in-app products

Try Store Listing Experiments

Optimise your Google Play Store Listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localised text.

Go to Play Console